Get Your SXSW Merch: New Collections, Hats, Accessories & More

December 16, 2020 Jordan Roberts

SXSW Merch

Even though we can’t be together this year, bring a piece of SXSW and Austin, TX home to wherever you are with SXSW Merch.

Dive into our online shop at merch.sxsw.com to get your SX lewk sorted including official SXSW and SXSW EDU hats, tees, accessories, and more. It’s a great way to knock out your holiday gifts or up your own remote work wardrobe. Preview some new collections and limited edition items below.

New Collections

New to the shop, browse exclusive collections including Cactus Rose, Thunderbird, Eagle, and Aviator Nation.

This Cactus Rose Collection pays tribute to Austin’s beloved cacti and their delicate yellow blooms. Teaming up with Camp Collection, you will find a retro-inspired double ringer tee and varsity pullover sweater with matching sweatshorts perfect for keeping cozy this season.

Shop Cactus Rose Collection

Up next, you will find our Thunderbird Collection soaring proudly. With vibrant hues reminiscent of the Austin sunset, these casual prints are sure to lift your spirits.

Shop Thunderbird Collection

Rock on with our Eagle Collection. Inspired by vintage rock tees and tour jackets, these items will keep your wardrobe looking fly.

Shop Eagle Collection

Back again, Aviator Nation brings us their super soft staples. You will want to live in these sweats year-round.

Shop Aviator Nation Collection

SX Accessorize

Calling all dog lovers – snag SXSW’s very first dog leashes. (Pups need SX swag, too!)

Zip, stash, clip, loop, strap, or carry – the SXSW Quick Pack created by Topo Designs helps you take all your essentials on the go.

Playing barista at home? We’ve got mugs for you, too.

Shop All Accessories

More, More, More

Browse more official SXSW merch including hats, the 2020 Mattson Creative Collection, enamel pins, socks, kids apparel, and more.

Don’t miss out on limited edition posters including the 2020 SXSW Poster by Mattson Creative; the 2020 SXSW Film Festival Poster by Neal Williams from Epic Problems Print Shop and Design Studio; and the 2020 SXSW Comedy Festival Poster by Greg Ruth.

Explore SXSW Merch

Join Us for SXSW Online 2021

Register for SXSW Online, a digital experience from March 16-20, 2021. As part of our 2021 offerings, SXSW Online will feature conference keynotes and sessions, film screenings, music showcases, networking, and exhibitions.

Follow us on Twitter, Instagram, LinkedIn, and Facebook for the latest SX news.

$149 SXSW Online Passes Nearly Sold Out

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