Session Preview: Hook ‘em: The Psychology of Persuasive Products

February 4, 2016 Megan Collyer

InteractiveSession Preview

Roger Dooley, author of Hook 'em: The Psychology of Persuasive Products

“Designing a good product isn't easy, but accomplishing that alone isn't enough. Products that are true winners become customer habits,” says Austin native, Roger Dooley. Are you hooked yet? If yes, be sure to read on and then check out “Hook ‘em: The Psychology of Persuasive Products,” at SXSW Interactive...

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