Each year, SXSW brings together leaders from across the world to Austin, Texas for 10 days of networking, learning, and discovery to explore what’s next in the worlds of film, culture, music, and technology. From March 13-22, 2020 experience a range of music-related Conference programming, live music showcases, and build new and lasting connections.
While the Platinum Badge grants primary access to all of SXSW, the Music Badge also unlocks the opportunity to experience performances from over 2,000 showcasing artists, attend cross-industry Conference sessions, collaborate with Music Mentors, and more.
What to Expect at the SXSW Music Festival
The Music Festival kicks off on March 16 and brings fans and music professionals together with film and tech industry creatives for a unique celebration, discussion, and exploration of music.
“The entire city of Austin is filled with music all day long to the middle of the night. Famous artists mix with unknown artists, all just pure music lovers, there is something for everyone.” – Accorinrin, Otoboke Beaver
Live music is at the heart of the SXSW Music Festival. With a Music Badge, you gain access to performances all week long across the city of Austin. Artist showcases are hosted in historic bars, clubs, parks, churches, and hotels. Showcases are curated by SXSW in collaboration with record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more.
As we prepare announcements for the 2020 season, take a look back at 2019 showcasing artists including Cuco, Laura Jane Grace, Leikeli47, Lizzo, iKON, CHUNG HA, Cautious Clay, Wyclef Jean, Broken Social Scene, Khalid, and beyond. Looking for more? Check out our photo recap gallery.
Wanting to take the stage at SXSW 2020? Apply to showcase for an opportunity to meet like-minded creatives from around the world as well as growing your fanbase by performing in front of an audience of industry pros, musicians, and fans. If you’re interested in applying, but looking for a few pointers – check out these tips from the SXSW Music Festival team.
Conference Keynotes and Music Sessions
Along with primary entry to Music Festival and Comedy Festival Showcases, the Music Badge also grants primary access to Music & Convergence Track sessions at the SXSW Conference running from March 13-21.
The 2020 Music Tracks are Creating & Monetizing Music and Future of Music. Additionally, your Music Badge allows secondary access to most Interactive and Film programming. Explore all 22 Conference Tracks for a full list of sessions and speakers for 2020.
The 2019 SXSW Conference included Music Keynotes featuring 10-time Grammy-winning producer and songwriter T Bone Burnett and a conversation with Garbage front-woman Shirley Manson and CHVRCHES vocalist Lauren Mayberry.
For those looking to gain more personalized counsel, the Conference will offer Music Mentor Sessions. Mentor sessions center around one-on-one meetings with music industry professionals ranging from experts in artist management, music production and brand partnerships to synch licensing, touring and booking, and more. Attendees can gain valuable industry insights, career advice or feedback on specific projects from these high-level mentors.
Register Today to Join Us in March 2020
SXSW values fostering creative and professional growth for students, artists, and industry professionals alike. Currently enrolled students may apply to purchase a SXSW Interactive, SXSW Film, or SXSW Music Badge at a special discounted price. And if you need help convincing your boss to send you to SXSW, we’ve got you covered.
Stay Connected with SXSW Music
Photo by Lisa Walker
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