Weedmaps Tackles Cannabis Marketing Censorship

March 4, 2022 Olivia Cruz

Weedmaps_blog_header_image

Weedmaps, a leading online marketplace for cannabis consumers and businesses, will be the headline sponsor for the 2022 SXSW Cannabis Industry Evolution Summit.

With the goal of propelling the industry forward and building an inclusive cannabis economy, Weedmaps works to break down the stigma around cannabis, and address roadblocks that inhibit competition in the legal market and stifle opportunities to educate consumers about the plant.

Most recently, Weedmaps debuted a digital commercial spot timed to the Super Bowl that highlighted the outdated nature of advertising restrictions imposed on legal cannabis businesses and brands. “The spot is a humorous take on a serious issue — the censorship of cannabis content impacts the ability for businesses and consumers to interact, but also leads to a lack of objective and reliable information for consumers, which ultimately allows the existing stigma associated with cannabis to persist” said Juanjo Feijoo, CMO and COO at Weedmaps.

To learn more about censorship, particularly in the cannabis space, attend the Combating the Censorship Crisis panel at SXSW, and hear from Weedmaps executives and thought leaders throughout the Cannabis Industry Evolution Summit on March 14th and 15th.

Photo provided by Weedmaps

The post Weedmaps Tackles Cannabis Marketing Censorship appeared first on SXSW.

Read more...

Previous Article
2022 Official SXSW Merch: New Gear, Posters, NFTs & More
2022 Official SXSW Merch: New Gear, Posters, NFTs & More

We are beyond excited to see everyone back for SXSW 2022! Once you unpack and hit the Austin streets, be […...

Next Article
Billboard and Samsung Announce Star-Studded Concert Series
Billboard and Samsung Announce Star-Studded Concert Series

For the first time ever, Samsung Galaxy and Billboard are hosting a star-studded concert series at The Stag...

Explore the latest SXSW News

Dive In