Watch Tony Visconti 2016 SXSW Music Keynote

June 2, 2016 Jordan Roberts

“We have to nurture our artists. We have to nurture our business. Everybody here is complicit, not just labels… don’t dumb down and write crap songs.” – Tony Visconti

Watch legendary music producer and musician Tony Visconti reflect on his experiences in the music industry, and the current state of the business as it struggles to adapt to the realities of the 21st-century business environment, at the 2016 SXSW Music Conference.

A career spent as an integral component to the success of some of the most significant work from artists such as the Kaiser Chiefs, Morrissey, the Moody Blues, U2, and David Bowie is one worth studying. Understanding the experiences necessary to become a producer with a resume as storied as Tony Visconti’s reveals insight into the attitudes and upbringing requisite to creating timeless art. After forty years of experience in the always changing music industry, Tony Visconti has grown into an inspiring figure, whose story has just as much to teach music producers as anybody else chasing lofty ambitions.

Looking to learn from other luminaries across a massive array of studies and disciplines? Visit our YouTube Channel, and discover videos that will motivate, inform, and entertain in equal measure.

Photo by Sean Mathis/Getty Images for SXSW

The post Watch Tony Visconti 2016 SXSW Music Keynote appeared first on SXSW.


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