Music is one of the most powerful forces in mainstream media. It shifts culture, inspires activism, and influences consumer purchasing behavior. Yet, the average music festival is limited to a single location and has a marketing shelf life that lasts for a few days at best.
However, the Taiwanese CallChain Music Awards is trying to reach a wider and more diverse audiences for long, sustained durations of time across the entirety of the Asia-Pacific Region. The unique model designs intimate concert experiences to ensure maximum sell-out and engagement.
Organized by GCA Entertainment, sponsored by BAMID, Ministry of Culture Taiwan, featuring Van Ness Wu, one of the biggest names in the Chinese music industry, the Taiwan Beats Showcase will provide the platform and model to activate dynamic brands and engage fans over the course of fifteen months.
This music program gives GCA Entertainment the ability to reach fans of every genre of music, located in Japan, Korea, China, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Hong Kong, the Philippines, Australia, and New Zealand. This year at SXSW, they’ll demo this new platform that has the capacity to change the way music is received for the eastern asian market.
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Content and image provided by GCA Entertainment