Creating an Equitable Future for Artists in Streaming – SXSW 2024

May 15, 2024 Julia Pinto

Long gone are the days of Napster, LimeWire, and BitTorrent, where accessing music often came with a moral dilemma. Today, with just a monthly subscription, we have access to an extensive library of music. However, at the 2024 SXSW Conference, a pivotal question was presented: "What does the future hold for music and streaming?"

To explore this question, the Music & Tech track at the conference hosted Featured Session Creating an Equitable Future for Artists in Streaming, featuring speakers TOKiMONSTA and Just Blaze. These industry veterans addressed the disparities in the current streaming landscape and envisioned a more equitable future for artists.

TOKiMONSTA, renowned producer and Co-Founder of the innovative music streaming platform, Sonu, highlighted a stark reality: "What we’re seeing now is that through music streaming, current major music streaming platforms, that 70% of the revenue from these platforms are going back into the companies and not distributed to the artists." This imbalance highlights the urgency for reform within the industry.

"...connection is probably the most valuable form of currency we have in this business is build that connection. When you have that connection with your audience, they’ll always find ways to support you." – Just Blaze

To fully dive into the discourse, watch the entire Featured Session, Creating an Equitable Future for Artists in Streaming linked below and join the conversation to embark on a journey toward a more inclusive and artist-centric streaming ecosystem.

The post Creating an Equitable Future for Artists in Streaming – SXSW 2024 appeared first on SXSW.

Read more...

Previous Article
Death of the Follower & the Future of Creativity on the Web with Patreon CEO Jack Conte | SXSW 2024
Death of the Follower & the Future of Creativity on the Web with Patreon CEO Jack Conte | SXSW 2024

The post Death of the Follower & the Future of Creativity on the Web with Patreon CEO Jack Conte | SXSW 202...

Next Article
Inside the SXSW World Premiere of Immaculate
Inside the SXSW World Premiere of Immaculate

The post Inside the SXSW World Premiere of Immaculate appeared first on SXSW.

Explore the latest SXSW News

Dive In