C4 Energy brought the fire this year in its debut as Official Energy Drink of SXSW 2022. As an Austin-based brand and one of the fastest growing performance energy drinks in the US, C4 Energy powered SXSW festival goers with the fuel to unlock their limitless human potential.
Attendees could check out the brand at its 6th St Takeover, which showcased the C4 Energy Video Experience. This deeply immersive video activation featured a 23-foot LED screen and a cutting edge, fully programmed robotic arm. The experience attracted festival attendees, influencers, and celebs such as Chace Crawford, Lexy Panterra, Kaisa Keranen, George Bamfo Jr, Suzette James, Jason Diaz, and Derek Pratt.
Made for the innovators, creators, hustlers, and go-getters, C4 Smart Energy became a daily staple powering the packed agendas of festival attendees. As the energy drink for mental focus with ZERO sugar and all-day energy without the crash, C4 Energy was the big brain energy boost everyone in Austin was sipping on.
Photo provided by C4 Energy
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