Buzzfeed CEO Jonah Peretti on the Evolving Landscape of Digital Media at SXSW 2019 [Video]

April 10, 2019 Hayden Bagot

“I think the internet is at a real crossroads right now.” – Jonah Peretti

Onstage at SXSW 2019, Buzzfeed co-founder and CEO Jonah Peretti addressed key topics in modern digital media ranging from the current misinformation crisis, the monetization of digital media, financial relationships between digital media companies and big tech, and more.

During his Featured Session, Peretti begins by acknowledging bad actors in the social media landscape and making a call to action that the industry needs to produce more “good content,” and reach larger audiences, so there isn’t room for misinformation to thrive. Peretti also addressed the slowly improving profit-sharing model of Facebook. The social media platform has increased the percentage of profits that are paid out to digital media platforms in compensation for their content which is widely shared.

Peretti indicates that the growth of this profit-sharing model will be key for digital media companies, many of which have shifted from periods of venture capital funded expansion to more traditional profit-based business models. While the conversation takes place during a watershed moment when the financial relationship between media companies and the social media platforms that benefit from their content is still in flux, Peretti strikes an optimistic tone about the future of media.

“My call to arms for everyone is spread joy and truth. It’s what the internet needs right now. It’s what the world needs. We can do it together…If we all work together, we are going to be able to build the internet that we want.”

Watch the entire Featured Session as well as more SXSW 2019 videos from Conference, Featured Speakers, and Keynotes on our YouTube channel.

Watch Now

Check out SXSW 2019 Photo Galleries from sessions, screenings, showcases, and more event highlights.

Follow us on Facebook, Twitter, Instagram, and SXSW News to stay current with all things SXSW.

Dive into 2019 Music Tracks

Jonah Peretti – Photo by Melodi Ramirez

The post Buzzfeed CEO Jonah Peretti on the Evolving Landscape of Digital Media at SXSW 2019 [Video] appeared first on SXSW.

Read more...

Previous Article
Priscilla Chan’s Vision for the Chan Zuckerberg Initiative at SXSW 2019 [Video]
Priscilla Chan’s Vision for the Chan Zuckerberg Initiative at SXSW 2019 [Video]

During her Featured Session at SXSW 2019, Priscilla Chan highlighted her ongoing projects and vision for th...

Next Article
The Future We Dare to Create: Celebrating the ACLU Centennial at SXSW
The Future We Dare to Create: Celebrating the ACLU Centennial at SXSW

During the ACLU100 National Tour, the ACLU (American Civil Liberties Union) celebrated its 100 year anniver...

Explore the latest SXSW News

Dive In