Bozoma Saint John on Paying Attention to the Present [Video]

March 21, 2019 Nicole Cappabianca

Back for SXSW 2019, Convergence Keynote and CMO of Endeavor, Bozoma Saint John, sat down in conversation with entrepreneur and model Ashley Graham to discuss how brands and creatives can harness the cultural crystal ball that allows them to accurately predict what’s next in entertainment, sports, art, fashion, food, and – more importantly – how to help create it.

Saint John spoke bluntly during the Keynote, often directly addressing audience members and challenging them to take an active role in creating culture and do more than search for a secret key to creating relevant content.

“It’s so interesting, we’re always trying to predict what’s going to happen when we need to be paying attention to what’s happening right now.”

Watch Bozoma Saint John and Ashley Graham’s entire Keynote and videos from other SXSW 2019 sessions on our YouTube channel.

Watch Now

Check out SXSW 2019 Photo Galleries from March 8-17 including sessions, screenings, showcases, and more.

Follow us on Facebook, Twitter, Instagram, and SXSW News to stay current with all things SXSW.

Dive into 2019 Music Tracks

Bozoma Saint John and Ashley Graham Keynote – 2019 – Photo by Katie Marriner

The post Bozoma Saint John on Paying Attention to the Present [Video] appeared first on SXSW.

Read more...

Previous Article
Go Behind the Scenes at SXSW 2019 Closing Night Film Pet Sematary [Video]
Go Behind the Scenes at SXSW 2019 Closing Night Film Pet Sematary [Video]

“At the end of the day it is a horror film, but at the heart of it, it’s an intense […] The post Go Behind ...

Next Article
‘Booksmart’ Women – Featured Session at SXSW 2019 [Video]
‘Booksmart’ Women – Featured Session at SXSW 2019 [Video]

“Every job you have, no matter how insignificant it feels at the time is informing you later for a better [...

Explore the latest SXSW News

Dive In