2015 SXSW Interactive Session Spotlight: A/B Testing at Scale – Minimizing UI Complexity

February 15, 2015 Megan Simpson
InteractiveSessionsSession Spotlight
Photo courtesy of the Speaker

Product designers and developers won’t want to miss [Chris Saint-Amant’s](https://www.linkedin.com/in/csaintamant] solo presentation, A/B Testing at Scale: Minimizing UI Complexity” at this year’s SXSW Interactive Festival. Saint-Amant’s talk takes a look at A/B testing, and it’s ability to enable you to take a data-driven approach to product design and development....

Read more...

Previous Article
2015 SXSW Interactive Session Spotlight: Why You Need A Business Story And How To Create It
2015 SXSW Interactive Session Spotlight: Why You Need A Business Story And How To Create It

InteractiveSessionsSession Spotlight In 2014,...

Next Article
Tipping Our Hat to SXSW Alumni, David Carr
Tipping Our Hat to SXSW Alumni, David Carr

FilmInteractiveAlumni In 2012, SXSW interviewed...

Explore the latest SXSW News

Dive In