Home » SXSW News Feed » 2015 SXSW Interactive Session Spotlight: A/B Testing at Scale – Minimizing UI Complexity

2015 SXSW Interactive Session Spotlight: A/B Testing at Scale – Minimizing UI Complexity

February 16, 2015 Megan Simpson
InteractiveSessionsSession Spotlight
Photo courtesy of the Speaker

Product designers and developers won’t want to miss [Chris Saint-Amant’s](https://www.linkedin.com/in/csaintamant] solo presentation, A/B Testing at Scale: Minimizing UI Complexity” at this year’s SXSW Interactive Festival. Saint-Amant’s talk takes a look at A/B testing, and it’s ability to enable you to take a data-driven approach to product design and development....

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