McDonald’s Showcasing Digital Chops at SXSW 2015

December 18, 2014 SXSW Sponsors
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McDonald's Sponsors SXSW 2015

By Atif Rafiq Chief Digital Officer, McDonald's

Since assuming the role of McDonald’s first-ever Chief Digital Officer, I’ve been asked many questions: Is there really a secret menu? Why did you leave Amazon to work for a burger company? But above all, what everyone seems to want to know...

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