Mazda and the Philosophy of Jinba Ittai: A Closer Connection Between Car and Driver

March 17, 2017 Ally Fleming

Sponsored Content Provided by Mazda

Jinba Ittai is the Japanese philosophy based on the idea of a connection between horse and rider. On Wednesday, March 15, Mazda Brand Ambassador Kiri Kiely shared how Mazda applies this philosophy to create a closer connection between car and driver.

You can still catch the Mazda Jinba Ittai VR Experience happening today from 12-5 PM at Mazda Studio at Empire. The VR Experience offers virtual drives in a Mazda MX-5 Miata. You’ll feel how every Mazda is engineered to be a natural extension of the driver.

Stay connected with SXSW updates through Mazda’s social media channels or the Mazda SXSW hub.

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