Crafted to Inspire: The Mazda Design Process

March 16, 2017 Ally Fleming

Sponsored Content Provided by Mazda

On Tuesday, Mazda designers Ethan Song and Cyrille Bordeau spoke about how Mazda’s KODO design process created the all-new 2017 Mazda CX-5.

On Wednesday, Mazda brand ambassador Kiri Kiely discussed the history of Mazda and how Mazda applies the Japanese philosophy of Jinba Ittai (“horse and rider as one”) to create a closer connection between car and driver.

Today at 1:30pm, don’t miss Mazda sound engineer Matt Valbuena as he explains the role of music in designing Mazda’s latest creations. That’s happening at the Mazda Studio at Empire, 606 East 7th Street.

Stay connected with SXSW updates through Mazda’s social media channels, or the Mazda SXSW hub.

MazdaSXSW.com
Facebook
Twitter
Instagram

Image Provided by Mazda


Related News:

The post Crafted to Inspire: The Mazda Design Process appeared first on SXSW.

Read more...

Previous Article
Join Levi’s for One Last Hurrah at the Levi’s Outpost
Join Levi’s for One Last Hurrah at the Levi’s Outpost

This year at SXSW, Levi’s created the Levi’s Outpost–a space dedicated to music, innovation, and style, pac...

Next Article
SXSW 2017 Film Festival Bumpers
SXSW 2017 Film Festival Bumpers

Our SXSW 2017 Film bumpers were too awesome not to share. Watch them over and over and over again! Animatio...

Buy a badge for SXSW 2017

Buy a Badge