Bud Light Special Packaging at SXSW 2017

January 30, 2017 Ally Fleming

Sponsored content provided by Anheuser-Busch

Bud Light is the official beer sponsor of the SXSW Conference & Festivals for the second consecutive year. If you attended any of last year’s events (who are we kidding? Of course you did.) then you more than likely remember the cool, limited-release, SXSW design on the Bud Light cans and bottles. They were a huge hit! So much so that Bud Light decided to bring back exclusive Austin-inspired packaging for this year’s SXSW.

The new Bud Light SXSW packaging, which will be available on retail shelves and bars mid-February, once again truly captures the essence and culture of both SXSW and its home, Austin, TX. This psychedelic, south Texas-inspired artwork was produced by Nate Duval, the artist who masterfully crafted last year’s Bud Light packaging. After reviewing over 10 different designs, Nate’s work best captured the local culture of the city and the vibe of its people and places.

From the silhouette of downtown Austin and its iconic bats to the Southwestern geometric design and color, this exclusive Bud Light packaging embodies the spirit of SXSW. Luckily for Austinites, this incredibly unique packaging will be available nearly a month before the first event at the festival. Go out and grab a couple cases to get you in the South By spirit.

Photo courtesy of Anheuser-Busch


Related News:

The post Bud Light Special Packaging at SXSW 2017 appeared first on SXSW.

Read more...

Previous Article
SXSW Film Festival Announces 2017 Features Lineup
SXSW Film Festival Announces 2017 Features Lineup

And we’re off! We are thrilled to announce the Features Lineup for the 24th edition of the SXSW Film Festiv...

Next Article
The Daily Chord Weekly Recap – Friday, January 27
The Daily Chord Weekly Recap – Friday, January 27

This week in music news, ticket scalpers set their sights on the U2 tour. Net neutrality resurfaced with th...

Explore the latest SXSW News

Dive In