Jonah Berger: Invisible Influence and Winning at SXSW Interactive [Video]

April 8, 2016 Emma Stephens

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2016 SXSW Interactive Speaker, Jonah Berger - Photo by Jason Bollenbacher / Getty Images

On day one of SXSW Interactive 2016, Jonah Berger, Marketing professor at the Wharton School of the University of Pennsylvania, provided the inside scoop on how best to tackle SXSW.

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