Session Preview: Selling With Sex – Brand Partnerships and Dating Apps

February 23, 2016 Sam Hays

InteractiveSession Preview

Chloe Newsom, Director of Social Media for MXM. Photo courtesy of speaker.

Anyone in marketing, PR or traditional advertising is aware that sex sells (especially within the social stratosphere) so the popularity of Tinder, Bumble, Grindr, etc. came as no surprise. The obvious next question for social marketers became "How can we use these apps to extend the reach of our social...

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